TikTok engagement rate calculator.
Enter any public TikTok handle to pull real follower and video stats, then see how your engagement rate benchmarks and what it means for your rates.
Enter a public handle to autofill the numbers, or type them in yourself.
Engagement rate
3.62%Average
Below average< 3%
Average3% – 6%
Good6% – 10%
Excellent> 10%
Use this engagement rate to price a sponsored post or UGC package.
What counts as good on TikTok
TikTok runs hotter than Instagram. We count likes, comments and shares over followers. Brands often look at average views alongside the rate.
| Rating | Engagement rate |
|---|---|
| Below average | Under 3% |
| Average | 3% – 6% |
| Good | 6% – 10% |
| Excellent | Over 10% |
TikTok engagement questions UGC creators ask.
- What is a good engagement rate on TikTok?TikTok runs high: 3% to 6% is roughly average, 6% to 10% is good, and above 10% is excellent. Reach depends less on followers, so views matter too.
- How is the rate calculated?We average likes, comments and shares across recent videos and divide by follower count. Shares carry real weight on TikTok, so they are included.
- Why do brands care about my rate?A strong rate signals a real, active audience rather than bought followers. It is the first filter brands apply before they discuss a budget.