X (Twitter) engagement rate calculator.
Enter any public X handle to pull follower and recent tweet stats, then see how your engagement rate benchmarks and what it means for sponsored posts.
Enter a public handle to autofill the numbers, or type them in yourself.
Engagement rate
3.62%Excellent
Below average< 0.5%
Average0.5% – 1%
Good1% – 3%
Excellent> 3%
Use this engagement rate to price a sponsored post or UGC package.
What counts as good on X
X engagement runs low against followers. We count likes, replies and retweets. Even 1% is solid on a large account.
| Rating | Engagement rate |
|---|---|
| Below average | Under 0.5% |
| Average | 0.5% – 1% |
| Good | 1% – 3% |
| Excellent | Over 3% |
X engagement questions UGC creators ask.
- What is a good engagement rate on X?X runs lower than image platforms. Around 0.5% is average, 1% is good, and above 3% is excellent when measured against followers.
- How is the rate calculated?We average likes, replies and retweets across recent tweets and divide by follower count. Retweets are included because they carry the most reach.
- Why is my rate lower than on Instagram?That is normal. Timelines move fast and most followers never see a given tweet, so per-follower engagement is structurally lower than on Instagram or TikTok.