Bluesky engagement rate calculator.
Enter any Bluesky handle to pull follower and recent post stats, then see how your engagement rate benchmarks against other accounts.
Enter a public handle to autofill the numbers, or type them in yourself.
Engagement rate
3.62%Average
Below average< 2%
Average2% – 4%
Good4% – 8%
Excellent> 8%
Use this engagement rate to price a sponsored post or UGC package.
What counts as good on Bluesky
Bluesky runs warm while the network is small and active. We count likes, replies and reposts over followers.
| Rating | Engagement rate |
|---|---|
| Below average | Under 2% |
| Average | 2% – 4% |
| Good | 4% – 8% |
| Excellent | Over 8% |
Bluesky engagement questions UGC creators ask.
- What is a good engagement rate on Bluesky?While the network is small and active, rates run high. Roughly 2% is average, 4% is good, and above 8% is excellent against followers.
- How is the rate calculated?We average likes, replies and reposts across recent posts and divide by follower count.
- What handle format does Bluesky use?Bluesky handles look like a domain, for example username.bsky.social. Enter the full handle without the leading at sign.