YouTube engagement rate calculator.
Enter any YouTube handle to pull subscriber and recent video stats, then see how your engagement rate benchmarks against other channels.
Enter a public handle to autofill the numbers, or type them in yourself.
Engagement rate
0.68%Below average
Below average< 2%
Average2% – 4%
Good4% – 8%
Excellent> 8%
Use this engagement rate to price a sponsored post or UGC package.
What counts as good on YouTube
YouTube engagement is measured against views, not subscribers, since a video reaches far more people than just your subscriber base.
| Rating | Engagement rate |
|---|---|
| Below average | Under 2% |
| Average | 2% – 4% |
| Good | 4% – 8% |
| Excellent | Over 8% |
YouTube engagement questions UGC creators ask.
- Why measure YouTube engagement against views?Videos surface to non-subscribers through search and suggestions, so views reflect real reach. Likes plus comments over views is the honest ratio.
- What is a good YouTube engagement rate?Roughly 2% is average, 4% is good, and above 8% is excellent when measured against views. Smaller channels with loyal audiences often run higher.
- How is the rate calculated?We average likes plus comments across recent videos and divide by average views. Subscriber count is shown separately as context.