Instagram engagement rate calculator.
Enter any public Instagram handle to pull the real follower count and recent post engagement, then see how the rate benchmarks and what it means for your pricing.
Enter a public handle to autofill the numbers, or type them in yourself.
Engagement rate
3.38%Good
Below average< 1%
Average1% – 3%
Good3% – 6%
Excellent> 6%
Use this engagement rate to price a sponsored post or UGC package.
What counts as good on Instagram
Instagram rates are likes plus comments over followers. Smaller accounts naturally run higher, so compare against accounts your size.
| Rating | Engagement rate |
|---|---|
| Below average | Under 1% |
| Average | 1% – 3% |
| Good | 3% – 6% |
| Excellent | Over 6% |
Instagram engagement questions UGC creators ask.
- What is a good engagement rate on Instagram?Around 1% to 3% is average, 3% to 6% is good, and above 6% is excellent. A 5k account at 8% is normal, while a 500k account holding 3% is strong.
- How is the rate calculated?We average likes plus comments across the last dozen posts and divide by follower count. Averaging recent posts gives a number brands will trust over a single viral hit.
- Does engagement affect what I can charge?Directly. Follower count opens the door, but engagement is what brands pay for. A high rate justifies charging above the usual per-follower baselines.