Engagement rate calculator.
Work out your Instagram or TikTok engagement rate, see how it stacks up, and find out what it means for the rates you charge.
Average your last 10 to 12 posts for a number brands will take seriously.
Your engagement rate
3.15%Good
Below average< 1%
Average1% – 3%
Good3% – 6%
Excellent> 6%
Use this engagement rate to price a sponsored post or UGC package.
What counts as good
Benchmarks based on likes plus comments over followers. Smaller accounts naturally run higher, so compare against accounts your size, not the platform average alone.
| Engagement rate | TikTok | |
|---|---|---|
| Under 1% | Below average | Below average |
| 1% – 3% | Average | Below average |
| 3% – 6% | Good | Average |
| 6% – 10% | Excellent | Good |
| Over 10% | Excellent | Excellent |
Engagement questions UGC creators actually ask.
- How do I calculate my engagement rate?Take your average likes plus comments per post, divide by your follower count, and multiply by 100. Average your last 10 to 12 posts rather than cherry-picking one viral hit; brands will check, and a consistent number builds trust.
- What is a good engagement rate on Instagram?Around 1% to 3% is average on Instagram, 3% to 6% is good, and anything above 6% is excellent. Smaller accounts naturally run higher: a 5k-follower account at 8% is normal, while a 500k account at 3% is strong.
- What is a good engagement rate on TikTok?TikTok runs hotter than Instagram: 3% to 6% is roughly average, 6% to 10% is good, and above 10% is excellent. TikTok reach depends less on followers, so brands often look at average views alongside the rate.
- Does my engagement rate affect what I can charge?Directly. Follower count gets you in the door, but engagement is what brands actually pay for. A high rate justifies charging above the usual per-follower baselines; use it as leverage in your pitch.
- Why did my engagement rate drop?Usually mix changes: posting more often dilutes the average, a follower spike lowers the ratio until new followers warm up, and platform algorithm shifts move reach around. Judge the trend over months, not single posts.
- Do brands check for fake followers?The good ones do, and engagement rate is their first filter. Bought followers do not like or comment, so a large account with a rate far below average is an instant red flag. A genuine, engaged smaller audience beats an inflated big one.